The Greek poet Homer called olive oil “liquid gold” and it was so respected and essential that the cutting down of olive trees was punishable by death. Olive oil has been used for centuries as an antibacterial agent, anti-inflammatory agent, cleanser, moisturizer, and massage oil as well as for its beneficial and healthy culinary delights. Olive oil is high in carotenoids and antioxidants, oleic acid (omega 9), linoleic acid (omega 6), alpha-linolenic acid (omega 3), palmitic acid, stearic acid, polyphenols, squalene and vitamin E. All of these omega oils, acids, vitamins and carotenoids each by themselves have been proven to aid in healing and restoring the hair and scalp, however the synergistic combination provides even faster and more comprehensive therapeutic recovery to itchy, devitalized, and wounded scalps as well as demineralized and damaged hair. The high amount of stearic acid provide cleansing properties that purge dirt, sweat, and excess sebum from the hair and scalp, while the conditioning properties protect the hair from damage without diminishing luster. The carotenoids are known for their antioxidant properties as well as for preventing cellular damage, protecting the scalp and hair from environmental toxins, repairing damage caused by UV radiation and signs of aging, regenerating the skin by boosting the scalps collagen and elastin production to increase thickness, elasticity and firmness, and hydrating the hair and scalp by reducing water loss. Olive oil also contains palmitic acid, which is the most common fatty acid known for it’s emollient properties to aid in moisturizing the hair and scalp. The polyphenols in olive oil contribute scent and antioxidant properties, soothe inflammation, repair dry damaged scalps, improve hair and scalp elasticity (especially in premature aging cases), enhance moisture levels, and boost circulation to the scalp to enhance cell and hair growth. Olive oil contains great amounts of squalene, which is chemically similar to human sebum and is able to regulate the production of sebum in the scalp, soften and protect the scalp, and moisturize and protect the hair and scalp against aging.